Say you're negotiating a deal with an external party and to be able to move forward you need to know how many customers do we have in common? Neither party is at this stage interested in sending their list of customers. My solution to this problem is by using the new MdFive function in SeoTools 5.0. MD5 which stands for Message Digest algorithm 5 is a widely used cryptographic...

Let me tell you about the best secret I sneaked into SeoTools 5.0! This is a life-saving feature that I use almost every day at my day job as a growth hacker. Wouldn't it be nice to be able to access data from your database in a structured and user-friendly way directly in Excel? Say for example that you have a list of user ids (maybe from a custom...

There's plenty of reasons you might want to check whether a page is linking back to your website or not, and if they're doing so without the nofollow attribute. SeoTools naturally provides a handy implementation of this through the CheckBacklink() function. Why backlinks? Whilst no one can say for certain, backlinks are believed to be one of the key factors in Google's algorithm. As with all SEO related topics, there's...

JSON, short for JavaScript Object Notation is a syntax for fetching, exchanging and storing data. It's considered an easier alternative to XML and its use is widespread on the web. There's an implementation or library in just about any language to deal with JSON style data, and it sees prevalent use in APIs all over the internet. SeoTools interacts with structured JSON data through the JsonPathOnUrl function. It allows you...

Download SeoTools 5.0 Connectors I've rebuilt Scrapers entirely. They are now called Connectors and can return table values and do all sorts of cool things. Connectors are written using my XML format and makes it super easy to integrate most HTTP APIs with Excel. The ones that I've written has been open-sourced on GitHub and I really hope some of you will be inspired and help integrate more APIs....