You or your company can have the best-looking website in the world, but if no one sees it, your efforts are totally for naught. Most often, people with an interest in what you do will use a search engine like Google or Yahoo! to find the most appropriate websites to visit. Because the search engines deliver links to sites based in India as it is to see one in your town, it is critical that the search engine points the searcher to your website. That need has spawned a huge industry called Search Engine Optimization, or SEO. Here are some ways for you to improve your website's position in the major search engines and maximize your SEO.