Recovering from a Partial Match Unnatural Links Penalty That Impacts Links

February 26, 2014 | by EmmaNorth

For many of us in the business, the process of modern day SEO includes the undoing of previous optimisation efforts. This generally means the undertaking of backlink analysis, link removal, nofollowing old links and disavowing spammy domains. These processes help to ensure that link profiles are seen as natural by the search engines and are as close to future-proof as possible.