We all use search engines, and we all know the importance of being found online. SEO is a competitive arena, so for best results online, SEO needs to be top priority.

For most websites, the majority of visitors find the website through a search engine such as Google. The search engines score your website against a list of features, coding standards and text relevancy.

SEO helps increase visitor numbers, which helps generate more qualified sales leads for your business, increases awareness of your brand and in turn, gives you better conversion rates and return on investment.

SEO is a long-term focus and can take some time to take form.Following on with an online marketing campaign, you can further increase your visitor numbers in quick succession.

On-site Optimisation

On-site optimisation for SEO is the process where the content on your website is revised to include wordssearched for by your customers, as well as implement best practices to help improve your website’s visibility to search engines. Many of these changes can be apparent, while others are less noticeable and are done behind the scenes where search engines like Google will see.

Content structure is a critical component to this effort. This makes it easier for search engines to tell your headings from your paragraphs, which can make the most immediate impact on your position in the search results.

SEO metadata, such as the title and description, can also be used by the search engines for the blurbs they show under your website link in the search results, which can help make your website look more relevant to the user’s search over other websites.

Off-site Optimisation

SEO requires more than just a usable, content-rich website. It also requires some work done off your website to be able to achieve effective results.

Having your website on directory listing websites or having your business location searchable in Google Maps is some of the ways our Google qualified team help you build a long-term strategy ongaining customers.

Having links from related websites or other companies you run partnerships with can also be a great benefit to your off-site optimisation efforts.

Next Steps

Give your website the recognition it deserves by contacting us for a non-obligation quote to help your customers find you easily online.